Welcome to Guangzhou Longqu Feiyang Interactive Technology Co., Ltd. (hereafter referred to as “we”, “us”, or “the Company”). This Privacy Policy sets out in detail how we gather, use, store, and secure your personal information when you access our casual gaming services (the “Services”). It also explains your rights regarding your personal data. We encourage you to read this policy carefully before using our Services. By using or accessing our Services, you agree to the data practices described herein.
I. Data Collection Practices
(I) Personal Information
Account Registration and Identification Data:
When you sign up for an account, we request information including your full name, a valid email address (which serves as both your account identifier and our primary channel for communications), and a secure password. If you register via third-party platforms (such as Facebook or Twitter), we may receive public profile information (for instance, your display name, profile image, and user identifier) subject to the permissions granted by you. This data assists us in account management and in delivering a seamless gaming experience.
Payment and Transaction Details:
For users engaging in in-game purchases, we collect payment information including credit or debit card numbers, payment account identifiers, and transaction specifics (amounts, dates, and items or services purchased). Such information is exclusively used to process payments securely, maintain accurate purchase records, and furnish you with receipts and transaction histories.
Voluntarily Supplied Information:
In addition to mandatory data, you may provide additional details (such as age, gender, interests, etc.) when participating in surveys or offering feedback. This supplementary information enables us to better tailor our services to your preferences and enhance your overall gaming experience.
(II) Game and Usage Data
Gameplay Records:
We log details of your in-game activities, including which games you play, levels completed, duration of gameplay, scores achieved, and other metrics like in-game item usage and strategic decisions. Such records are crucial for refining game balance, rolling out new content, and delivering personalized gaming recommendations.
Interaction and Social Data:
In multi-player modes, our Services record your interactions with other players, including in-game chat, trades, and cooperative actions. This data helps us maintain a vibrant social gaming environment, moderate user interactions, and uphold community standards.
(III) Automatically Gathered Technical Information
Device and Connection Information:
When you access our Services, our system automatically collects technical data about your device (e.g., device type such as smartphone, tablet, or computer; device model; operating system; browser type; and language settings). Your IP address is logged to help us determine your general location and provide region-specific content, in addition to other technical parameters such as screen resolution and browser plugins.
Usage and Interaction Logs:
We capture details on how you navigate our Services—including visited pages, clicked links, and specific actions within the games. We also record session start and end times and system-generated alerts or error messages. This information is essential for troubleshooting, enhancing performance, and improving overall user experience.
(IV) Third-Party Data Integration
External Service Providers:
Our Services may incorporate data from external platforms including analytics providers, advertising networks, and social media channels. Such third-party entities may independently gather information in accordance with their own privacy policies. For example, analytics partners may use this data to better understand user behavior, while advertising partners may employ it for targeted advertising. We ensure that any third-party service providers abide by strict data protection standards and use your information solely as per our agreements.
Location Services:
If you enable location services on your device, we may receive precise location data to power location-based functionalities (such as geo-specific challenges or rewards). This data is processed in compliance with applicable Mainland Chinese laws and only with your explicit consent.
II. How Your Data Is Utilized
(I) Enhancing and Personalizing Your Experience
Tailored Gaming Experience:
Your personal and gameplay data is used to customize the Services to your preferences. We may recommend new games or in-game purchases based on your historical activity and expressed interests. Additionally, user interfaces and game content may be dynamically adjusted to better suit your playing habits.
Service Optimization:
Analyzing your usage patterns and gameplay data enables us to identify improvements for our Services. This includes balancing game difficulty, resolving technical issues, and integrating new features that contribute to a smoother and more engaging gaming environment.
(II) Advertising, Promotions, and Marketing
Targeted Advertisements:
We may use your information to deliver customized advertisements both within our games and through external channels. This process involves analyzing your gaming behavior, interests, and demographic details to ensure that the ads you see are relevant to you. In addition, anonymized and aggregated data may be shared with our advertising partners strictly to enhance ad targeting.
Promotional Communications:
Your contact information (e.g., email address) may be used to inform you about special promotions, game updates, and event announcements. Should you wish to discontinue these communications, you can easily opt out via the unsubscribe option provided in our emails.
(III) Security and Legal Compliance
Account and Data Security:
We employ the collected data to safeguard your account against unauthorized access. By analyzing login activities, device information, and gameplay behavior, we can detect and mitigate fraudulent activities or security breaches. In the event of suspicious activity, we may require additional verification or temporarily suspend account access.
Compliance with Legal Obligations:
We process your data in strict accordance with applicable laws and regulations of the People’s Republic of China, including but not limited to the Personal Information Protection Law (PIPL) and other relevant legal standards. This includes maintaining comprehensive records for auditing purposes and responding appropriately to legal requests by government authorities or law enforcement agencies.
III. Data Storage, Retention, and Protection
(I) Secure Data Storage
Protected Servers:
Your personal and gameplay data are stored on secure servers equipped with robust security measures including firewalls, intrusion detection systems, and advanced encryption technologies. Both data in transit and at rest are safeguarded using industry-standard encryption protocols to ensure the utmost protection of sensitive information.
Controlled Data Centers:
Our data centers feature stringent physical security measures, such as restricted access areas, surveillance systems, and controlled environmental settings. Only authorized personnel have access to these facilities and the data they contain.
(II) Data Retention Policies
Retention Period:
We maintain your personal data for as long as necessary to fulfill the purposes for which it was collected, or as mandated by Chinese legal requirements. Typically, personal data is retained for a period ranging between two to four years. Certain records, such as those related to financial transactions, may be kept for longer periods in order to comply with taxation and financial regulations.
Data Deletion Process:
Upon your request for deletion of personal data, we will adhere to the prescribed legal processes. You may contact our customer support at [email protected] to initiate a deletion request. After verifying your identity to ensure account security, we will expunge your data from our servers permanently, except where retention is required by law.
(III) Data Security Measures
Comprehensive Security Controls:
Beyond encryption and access control protocols, we conduct regular security audits to uncover and remedy potential vulnerabilities. Our staff undergo continuous training on data security best practices to ensure the responsible handling of your information. Furthermore, we utilize intrusion prevention technologies to monitor and block unauthorized access attempts.
Limitations and Recommendations:
Although we take extensive precautions, no system can guarantee absolute security over the internet. As such, we advise you to adopt protective measures on your own—such as using strong, unique passwords, avoiding the use of public Wi-Fi for sensitive activities, and ensuring that your software and devices are updated with the latest security patches.
(IV) Legal Disclosures and Business Transfers
Responding to Legal Demands:
We may be required to disclose your personal information in response to a lawful request (for example, a court order or government investigation). In such cases, we commit to disclosing only the minimum data necessary while ensuring compliance with applicable Chinese laws.
Business Transactional Transfers:
In the event of a merger, acquisition, or sale of a portion or all of our business, your personal data may be transferred to the new entity. We will ensure that the successor entity is bound by a privacy policy that offers protection at least equal to ours, and you will be notified of any such change in data control.
IV. Your Rights
(I) Access and Correction
Data Access Requests:
You have the right to request access to the personal information we hold about you. To obtain a copy of your data in a commonly used, machine-readable format, please contact our support team at [email protected]. We endeavor to respond to such requests within 30 days.
Corrections and Updates:
Should you find any inaccuracies in your personal data, you have the right to request corrections. Keeping your information accurate is essential for an optimal gaming experience. Requests for data correction can be submitted through our in-game support system or by emailing us directly.
(II) Account Deletion and Consent Withdrawal
Account Termination:
You may choose to delete your account at any time. Upon account deletion, we will remove all personal data from our records except where retention is legally mandated. Account deletion can be initiated through in-game settings or by contacting our support team.
Revoking Consent:
If you have provided consent for any specific data processing activities (for instance, sharing data with third-party advertisers), you have the right to withdraw such consent at any time. Consent preferences may be adjusted via in-game settings or by reaching out to us.
(III) Data Portability
Transferring Your Data: Should you wish to transfer your personal data to another service provider, we will facilitate this request in a readily transferable format, provided that it is technically feasible. This right enables you to retain control over your data even if you opt for alternative gaming services.
(IV) Objection to Data Processing
Rationale for Objection:
If you believe that the processing of your personal data is detrimental to your interests or inconsistent with your rights, you have the right to object. For instance, you may object to the use of your data for targeted advertising purposes.
Our Response to Objections:
Upon receiving your objection, we will review the grounds for your concern and determine whether we have a legitimate basis for continuing the data processing. If your objection is found valid, we will immediately cease the corresponding processing activity; if not, we will provide a detailed explanation of our reasons.
V. Information Sharing
(I) Third-Party Service Providers
Service Facilitation Partners:
We engage third-party vendors (including payment processors, cloud storage providers, and customer support services) to assist in the operation of our Services. Your data may be shared with these service providers solely for the purpose of facilitating the services rendered, and they are contractually required to protect your information.
Analytics and Advertising Collaborators:
Anonymized and aggregated data may be shared with analytics and advertising partners to help us understand user behavior and to serve more relevant advertisements. These partners are bound by stringent data protection agreements that restrict the use of your data solely to the purposes explicitly agreed upon.
(II) Third-Party Advertising
Sharing Non-Personal Data:
To enable targeted advertising by third-party networks, we may share non-identifiable data such as device type, general location (if available), and aggregated gameplay statistics. This information is anonymized so that it cannot be traced back to you as an individual.
Opting Out of Ad Tracking:
You have the option to disable ad tracking through your device’s settings or via the opt-out mechanisms provided within our Services and on our website.
(III) Business Partners
Collaborative Marketing and Co-Branding:
In certain instances, we may share your data with business partners for co-branded initiatives or promotional collaborations. We ensure that any shared information is used strictly for the agreed-upon project purposes and that your data remains protected throughout the process.
VI. Protection of Children’s Privacy
Age Limitations:
Our Services are specifically designed for users aged 13 and above. We do not knowingly collect personal data from children under the age of 13. During the registration process, age-verification measures (such as the collection of birthdates) are implemented to prevent underage access.
Parental Oversight:
In regions where the age threshold may extend to individuals between 13 and 18, we may require parental or guardian consent before collecting any personal data. We advise parents to monitor their children’s online activities and ensure that the use of our Services is in accordance with this Privacy Policy.
VII. Cookies and Similar Technologies
Cookie Implementation:
To enhance your browsing and gaming experience, we employ cookies and analogous technologies (such as web beacons and local storage). Cookies are small text files stored on your device that help maintain essential functionality (e.g., keeping you logged in and preserving game settings), while additional cookies may assist in collecting performance metrics and delivering personalized advertisements.
Managing Cookie Preferences:
You may adjust your cookie settings via your browser preferences. Please note that disabling certain cookies (especially those deemed essential) might affect the functionality and performance of our Services. You also have the option to delete cookies from your device at any time.
VIII. Amendments to This Privacy Policy
Policy Revisions:
We reserve the right to modify this Privacy Policy periodically to reflect updates in our business operations, technological improvements, or changes in legal requirements under Mainland Chinese regulations. In the event of significant amendments, we will notify you via in-game announcements, emails, or notices on our official website.
Effective Date of Changes:
Revised policies will become effective on the date stated in the accompanying notice. We encourage you to review this policy regularly to stay informed of how we continue to protect and manage your personal data.
IX. Contact Information
If you have any inquiries, concerns, or feedback regarding this Privacy Policy or our data-handling practices, please feel free to contact us using the details below:
Guangzhou Longqu Feiyang Interactive Technology Co., Ltd.
Room C816, Unit 805, No. 666 Huangpu Avenue Middle,
Tianhe District, Guangzhou, Guangdong, China
Email: [email protected]
We are dedicated to promptly addressing any privacy-related concerns and ensuring that your personal data is managed with the utmost care and in full compliance with applicable Chinese laws.
